IPC Media

IPC Media is the UK's leading consumer magazine and digital publisher. IPC publishes magazines such as Mouse breaker, NME, Nuts, Uncut, and TV Times etc.

As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. IPC have an award winning portfolio of websites, which reaches over 25 million users globally every month. Also IPC Media works in partnership with its consumers, advertisers, business partners and employees.

The magazine I’m choosing to analyse is the NME music magazine. NME is the longest published and one of the most respected weekly music magazines in the UK. Every week it gives its readers the most exciting, most exclusive coverage of the very best in new music, including award-winning features, the latest releases, live reviews, and the definitive guide to the best new bands. As well as a regular look back through the magazine's incredible 60 year heritage.

The target audience is roughly around 14 to 24 year old males, this can be shown by the bright colour code, and the highly sexualisation of women and the advertising is aimed primarily at the male audience; such as aftershave, body wash, watches etc.

The secondary audience would be parents, younger or older siblings, partners, or just passer byes in shops and super markets who read the headlines.